Mobile Services Research Proposal Example | Topics and Well Written Essays - 2000 words

Mobile Services - Research Proposal Example several(prenominal) of the services available on a rambling phone include voice call, text edition messaging, moving-picture show conferencing, ring tones, weather, news, horoscopes, music, emails, fluid internet, video camera, Bluetooth, MP3, still camera, WiFi, mobile television receiver, gaming, Microsoft Office programs, multimedia messaging including pictures and photos, information entree and transfer with personal computers, and a number of other value added features. some pack and organisations have carried discover a number of researches to find out the impact of new and varied mobile services on subroutiners. These market researches are particularly important when new products and services are to be produced. Nielson company has inform that they exit conduct a research study to find out the most frequently apply mobile phone functions (Balan, 2007). The purpose of this research is to identify the areas which appeal t o mobile phone users, and hence orient efforts to develop new and novel ways to enhance services in these areas. For instance, if consumers prefer to use text services over watching mobile television the companies can enhance text messaging alternative by providing word editor etc. on their mobile phones and pull back from providing mobile television services since these do not attract consumers attention. As Balan (2007) quotes, Reliable and accurate measurement of mobile consumers will enable advertisers to properly evaluate the mobile marketing opportunity. Independent measurement of the cross-media behavior of the growing mobile audience will support and accelerate the evolution of mobile media business models (Jeff Herrmann - Vice President of Nielsen Wireless).patronage the fact that an increasing number of people keep and use mobile phones, there are groups of people who think that using mobile phones in public is annoying and should be discontinued. Monk, Carroll, Parker, and Blythe conducted a study in 2004 on this topic and the results show that many people believe that face to face meeting is untold more effective than mobile phone calls. In addition, the research revealed that people generally disapprove mobile phones ringing in churches, trains, funerals and other events and places of such nature. It is generally treated as unethical as per the research (Monk Carroll Parker Blythe, 2004, p.33-41). In addition, there are some controversies regarding mobile phone use, with regard to medical exam and health issues. Many people have raised voices against mobile phone usage claiming that it results into brain cancer and other medical disorders, especially in children. BBC News (2000) published a story regarding the cries against mobile phone usage in children, and provided results of various researches on the topic. The summarised results indicated that although there were no proven medical problems from the use of cellular phones, yet children sho uld be kept away from mobile phones until absolutely necessary. This and similar news items and researches have contributed a great care in reducing the number of mobile phone users and have even more affected the use of other mobile services besides voice calls and text messaging.The recent introduction of third times (3G) mobiles has revolutionised the way mobile communication used to work. 3G mobiles provide high data speed, better voice and data transfer quality and high availability. However, as per the resear